Step 1 – Find the solution to people’s problems
For being successful online, the best formula that works in your favor is to tap people’s problems and create solution for it. You can research about people’s problems online by visiting online forums. You can check what are people looking for and have very few options as answer. You can also type few keywords and check how many sites in competition for the same. Knowing your competitors better and knowing the way they fulfill people’s problems is very useful for you. This will enable you to make your products or services better than them.
Step 2 - Make a sales formula
I have a proven sales formula that works best in online business. This formula takes visitors from selling process period till the moment they make a purchase. For this you need to make a compelling headline to arouse people’s interest. Give description about the way in which your product will solve people’s problem. Make your own credibility as giver of solution to people’s problem. You can also make offer with your product. You also need to make a strong urgency for your product. Always think as a customer what he wants and what would compel him to purchase your product.
Step 3 – Build your website
Once your product is ready, you need to next build your website. You have to get hosting name and website design. You can do it yourself or hire someone else to do it for you. Make your website simple and appealing. Choose a simple white background with plain fonts. Your navigation has to be simple and same on every page so that your users find it easy to navigate. Use graphics and audio or video only if your website requires it. Make some offer and space for your user to provide you their email id. Make your website so customer friendly that within two clicks people purchase the product they want to buy.
Step 4 - Drive traffic
For driving targeted traffic to your website, take the help of search engines. Pay per click advertising is the simplest way to get targeted traffic to your new website. It has two advantages:
1. PPC ads gets displayed to the search pages on the spot.
2. PPC ads enable you to test different keyword and selling approaches.
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